Local SEO & Digital Marketing Services

Before we even begin, we start with researching your competitors. We figure out who your direct competitors are either locally or nationally, what they’re doing that is helping them grow, and then what we can do to utilize those same techniques (but better).

Lots of times we discover that there are a lot of great techniques that your competitors are not using. But there are also going to be cost effective strategies with a great ROI that we have the tools and potential to replicate, and we do that entirely on our own so that you can focus on your work.We’ll find out what your competitors are doing, how they’re ding it, what’s working, and what isn’t. Then we eliminate everything that doesn’t work and beat them at the things that do.

During these first two months, Digital Marketing Service Pro will start to test both local and national marketing methodologies, and see which one is both more effective and more profitable.

For small, local businesses, this is sometimes a question that has already been answered. But we also work with organizations that have a national or regional presence. Sometimes we find that it’s possible for us to beat national competitors. Sometimes we find that competing locally is more profitable and a better use of resources.We have easy to use tools that can help make this decision, and information on the pros and cons of running either a local or national campaign that we can provide for you.

Within those first two months, we’ll also help you create a brand guide. Brand guides give us guidelines that we use to help market your company to others. They’ll include:

• Tone of Voice (for Content)
• Logo
• Mission Statement/Company Values
• Best Selling Products or Services
• Value and Advantages Over Competitors
• Company’s Personality (eg, Professional, Friendly, Elegant)

This is another area where Digital Marketing Service Pro provides immediate support. We do all the research and heavy lifting, including everything from logo design to finds to content strategy, to create an end result that will give a cohesive look at your business

Imagine you are starting a lawn mowing company. You want to be the best lawn mowing company in your area. But why should anyone choose you over the hundreds of other lawn mowing companies in the region?

It’s important that you have an answer to this, because if you can’t find a way to stand out, you can’t find a way to grow and thrive.

It doesn’t matter if you’re in the healthcare field, finance, home services, tech –no matter the industry, you need to have a brand strategy.

Brand guidelines are sets of rules and procedures that a company uses to ensure that the various promotional materials all have a consistent message, flow, and character.

They can include a planned marketing campaign, but they don’t have to be –they can also just be a way to control the language that is being used within the marketing materials, along with a way to highlight the strengths of the company.

In some cases, creating a brand guide also helps you better understand your own company, and can help you discover new ideas to make sure that your business stands out.

During those first few months, we’ll walk you through creating an effective brand guide for your business, covering everything from naming conventions to language choices to designing your logo.

Your branding is important, and we make sure that before we’ve put even a single word or a single line of code down, we have an idea of what we’re going to create.

Search engine optimization is critical for any company that is looking to achieve online success. But SEO now isn’t the same as it was 10 years ago. It’s not enough to simply flood a website with spam links and bad content.

You have to have a plan, a strategy, a structure, and more. First, it starts with research, particularly keywords. Keywords are the searches that users make to find businesses like yours.

In the distant past, keywords needed to be found in content a few times to help a page improve its search rank. But now, keywords quite literally drive content, telling us what the content should be about and how we can help answer user queries. We generate lists of keywords, and then take that information to create a plan that is designed completely around what your business needs to thrive.

First, we identify what keywords drive the most relevant traffic to your industry.

Then, we determine the content and strategy needed to beat out competitors and earn the #1 rank in Google search terms.

We create:

• Blog Topics and Static Resource Guides
• Service Pages
• Location Pages
• Linking Strategies, and More

Once we’ve determine what we need, then –within those first two months –we implement it.

We have the best content writers currently available, all competitively priced and able to craft pages upon pages of valuable content that will turn your website into a hub of information –information that will not only prove to search engines that you’re worthy of their top spot in search results, but also information that will drive conversions, so that the people that do find your website become clients.

We then use a variety of different avenues at our disposal to help you obtain links. We work on backlinks, which are links from reputable sites that link back to your site. We also determine an effective on-website linking strategy that both search engines and website users appreciate when they’re browsing your site.

Once we’ve completed the initial work, we develop a long term plan and outline for continuing to help your business grow. It is ongoing content, from blogging to keyword pages, that will help you compete with some of the biggest local names both locally and nationally. With our experience, we can create an action plan that is effective at delivering measurable results all within those first few months.We encourage you to check out an example of our content calendar to see what DMSP can create to help your business thrive.

We know that we’re repeating ourselves, but when we mention that we’re a “different type of marketing company,” we genuinely mean it. We’re not someone you contact when you want a few blog posts once every couple of months.

Our clients turn to us to be their entire marketing department, making data driven financial decisions that will get them the highest ROI for their investment.

During those first two months, we begin:

• Google Ads Management –We can set up a Google ads account so that you are able to instantly get results in search engines, all using a methodical approach that is highly effective for reaching your target audience.
• Social Media Management –We can create your social media accounts and set up, in advance, months of highly effective social posts that allow you to continuously update your social media pages with minimal personal effort. We can also start running social media ad campaigns as needed.
• Website Design –We are able to create websites that are ready for marketing, capable of handling growth, and known to convert. Our web design services ensure that your site looks better than your competitors and represents your brand according to strategy. It will also be completed with new content within those first two months.We will also deploy additional strategies as needed, from website outreach to retargeting to email marketing to video product –all depending on what is the best choice for your organization.