Local SEO & Digital Marketing Services
Digital Marketing Services Road Map
Digital Marketing Service Pro is a full-service digital marketing agency in Miami & Fort Lauderdale Area. We provide a wide range of digital marketing services including SEO, SMM, PPC, Ad Management, Website Design, Copywriting, GMB Management, link building, and more.
You are actually working directly with me the Owner & SEO Pro!
Brian Zippin | Lets Discuss your Project
Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.
Our Digital Marketing Services Include
We have a multiple-step process in some of our digital marketing services that we can guide you through or we can complete it on your behalf.
Design & Reporting
We offer a set of customizable templates for the service industries that offer speed, mobile friendly, and lead generation built. GA: Ads, Analytics, Whitespark, Dashboard, and more tools to help build your brand.
Copy Writing Services
Based on search intent we will develop a 3 month, 6 month, and 12 month plan for your business and content strategy to meet our local search terms.
Local SEO Services
Our Local SEO Services lets you command your city and the counties surrounding your business. We always want you to rank within 3 counties or 45 miles of your service area.
Social Media Management
With our content writers and content schedule your social posts will have preset general content highlighting your new posts, pages, and other site improvements.
Content Calendar
Content Calendar - Involves mutliple services from email marketing, print, video schedule, links, and more.
Link Building
Local and National Links are important to your content strategy where we team up with multiple sources and guide you on how to properly acquire links.
Video Marketing
Our Packages include 1 Video a month and 1 production a quarter. We write the script from the content we are producing that month.
Citation Building
Local Links are important to your content strategy where we team up with multiple sources and guide you on how to properly acquire links. Partnership with Brightlocal for management
Google Ads / Microsoft Ads
We will put together campaign specific to your business.
Email Marketing
Our Packages include 1 Email Publication a month. We write copy for the email and design the newsletter from the content we are producing that month.
Management of your GMB
We track localized search so your Google My Business Listing shows in the top 3!
Help & Support
We respond within 24 hours to provide you with updates or give you the solution to your issue or questions.
Digital Marketing Road Map: 2 Month Timeline
Digital Marketing Service Pro approaches marketing a bit differently than other marketing companies. Our team was meeting small to medium sized businesses, and through our conversations, we found that these businesses were not just looking for exposure, or for a company to complete X, Y, and Z.
What they needed was full marketing services, full-control partner that would essentially be dedicated to their immediate and long term growth.
They wanted a company that could tell them what X, Y, Z is, and maybe even suggest an A, B, and C, and then run with it independently in ways that help them see actual and tangible financial results. So that’s what we did.
We essentially become your company’s partner, as if we were as invested in its success as you, and then we run with all the different tasks that you need completed in order to continue to help you grown and thrive.
We do this on an ongoing basis, looking for new opportunities to help you grow and integrating strategies in our Digital Marketing Services that include, but are not limited to:
- Website Development
- Content Writing and Planning
- Social Media Posts
- Advertising
- Google Ads Campaigns
- Backlinking, and More
We make sure that you have an entire marketing department for less than the cost of a single marketing staff member, all with data driven –and data PROVEN –successes. And it all starts with those first 2 months.
That is not to say that we work for two months and we’re done. Most of the clients that we’ve taken on in the past several years are still with us today, because we continue to help them thrive. But those first two months are the ones with the most changes, and they’re definitely some of the most exciting.
Here’s what you typically receive during the first two months of our contract.
Before we even begin, we start with researching your competitors. We figure out who your direct competitors are either locally or nationally, what they’re doing that is helping them grow, and then what we can do to utilize those same techniques (but better).
Lots of times we discover that there are a lot of great techniques that your competitors are not using. But there are also going to be cost effective strategies with a great ROI that we have the tools and potential to replicate, and we do that entirely on our own so that you can focus on your work.We’ll find out what your competitors are doing, how they’re ding it, what’s working, and what isn’t. Then we eliminate everything that doesn’t work and beat them at the things that do.
During these first two months, Digital Marketing Service Pro will start to test both local and national marketing methodologies, and see which one is both more effective and more profitable.
For small, local businesses, this is sometimes a question that has already been answered. But we also work with organizations that have a national or regional presence. Sometimes we find that it’s possible for us to beat national competitors. Sometimes we find that competing locally is more profitable and a better use of resources.We have easy to use tools that can help make this decision, and information on the pros and cons of running either a local or national campaign that we can provide for you.
Within those first two months, we’ll also help you create a brand guide. Brand guides give us guidelines that we use to help market your company to others. They’ll include:
- Tone of Voice (for Content)
- Logo
- Mission Statement/Company Values
- Best Selling Products or Services
- Value and Advantages Over Competitors
- Company’s Personality (eg, Professional, Friendly, Elegant)
This is another area where Digital Marketing Service Pro provides immediate support. We do all the research and heavy lifting, including everything from logo design to finds to content strategy, to create an end result that will give a cohesive look at your business
Why a Brand Guide?
Imagine you are starting a lawn mowing company. You want to be the best lawn mowing company in your area. But why should anyone choose you over the hundreds of other lawn mowing companies in the region?
It’s important that you have an answer to this, because if you can’t find a way to stand out, you can’t find a way to grow and thrive.
It doesn’t matter if you’re in the healthcare field, finance, home services, tech –no matter the industry, you need to have a brand strategy.
Brand guidelines are sets of rules and procedures that a company uses to ensure that the various promotional materials all have a consistent message, flow, and character.
They can include a planned marketing campaign, but they don’t have to be –they can also just be a way to control the language that is being used within the marketing materials, along with a way to highlight the strengths of the company.
In some cases, creating a brand guide also helps you better understand your own company, and can help you discover new ideas to make sure that your business stands out.
During those first few months, we’ll walk you through creating an effective brand guide for your business, covering everything from naming conventions to language choices to designing your logo.
Your branding is important, and we make sure that before we’ve put even a single word or a single line of code down, we have an idea of what we’re going to create.
Branding Guideline Example
Keyword Research and Content Strategy
Search engine optimization is critical for any company that is looking to achieve online success. But SEO now isn’t the same as it was 10 years ago. It’s not enough to simply flood a website with spam links and bad content.
You have to have a plan, a strategy, a structure, and more. First, it starts with research, particularly keywords. Keywords are the searches that users make to find businesses like yours.
In the distant past, keywords needed to be found in content a few times to help a page improve its search rank. But now, keywords quite literally drive content, telling us what the content should be about and how we can help answer user queries. We generate lists of keywords, and then take that information to create a plan that is designed completely around what your business needs to thrive.
Development of Blog Topics, Articles, and Keyword Action Plan
First, we identify what keywords drive the most relevant traffic to your industry.
Then, we determine the content and strategy needed to beat out competitors and earn the #1 rank in Google search terms.
We create:
- Blog Topics and Static Resource Guides
- Service Pages
- Location Pages
- Linking Strategies, and More
Once we’ve determine what we need, then –within those first two months –we implement it.
Content Writing
We have the best content writers currently available, all competitively priced and able to craft pages upon pages of valuable content that will turn your website into a hub of information –information that will not only prove to search engines that you’re worthy of their top spot in search results, but also information that will drive conversions, so that the people that do find your website become clients.
Backlinking and Internal Linking
We then use a variety of different avenues at our disposal to help you obtain links. We work on backlinks, which are links from reputable sites that link back to your site. We also determine an effective on-website linking strategy that both search engines and website users appreciate when they’re browsing your site.
Content Planning
Adwords, Social Media, Website Design, and More
We know that we’re repeating ourselves, but when we mention that we’re a “different type of marketing company,” we genuinely mean it. We’re not someone you contact when you want a few blog posts once every couple of months.
Our clients turn to us to be their entire marketing department, making data driven financial decisions that will get them the highest ROI for their investment.
During those first two months, we begin:
- Google Ads Management –We can set up a Google ads account so that you are able to instantly get results in search engines, all using a methodical approach that is highly effective for reaching your target audience.
- Social Media Management –We can create your social media accounts and set up, in advance, months of highly effective social posts that allow you to continuously update your social media pages with minimal personal effort. We can also start running social media ad campaigns as needed.
- Website Design –We are able to create websites that are ready for marketing, capable of handling growth, and known to convert. Our web design services ensure that your site looks better than your competitors and represents your brand according to strategy. It will also be completed with new content within those first two months.We will also deploy additional strategies as needed, from website outreach to retargeting to email marketing to video product –all depending on what is the best choice for your organization.
Customize your marketing with Digital Marketing Service Pro
Imagine you are starting a lawn mowing company. You want to be the best lawn mowing company in your area. But why should anyone choose you over the hundreds of other lawn-mowing companies in the region?
It’s important that you have an answer to this because if you can’t find a way to stand out, you can’t find a way to grow and thrive.
It doesn’t matter if you’re in the healthcare field, finance, home services, or tech –no matter the industry, you need to have a brand strategy.
Brand guidelines are sets of rules and procedures that a company uses to ensure that the various promotional materials all have a consistent message, flow, and character.
They can include a planned marketing campaign, but they don’t have to be –they can also just be a way to control the language that is being used within the marketing materials, along with a way to highlight the strengths of the company.
In some cases, creating a brand guide also helps you better understand your own company, and can help you discover new ideas to make sure that your business stands out.
During those first few months, we’ll walk you through creating an effective brand guide for your business, covering everything from naming conventions to language choices to designing your logo.
Your branding is important, and we make sure that before we’ve put even a single word or a single line of code down, we have an idea of what we’re going to create.
Get The Most out of your Marketing with our Digital Marketing Services
If you are running a business in Miami & Fort Lauderdale Area and want to increase your online presence, generate quality leads, and increase your business revenue, don’t hesitate to give us a call. We would be happy to discuss our digital marketing services tailored to your needs.