Social Media Marketing Fort Lauderdale

Unless you’ve been living under a rock, you must already know the importance of a good social media marketing Fort Lauderdale.

Over the past several years, social media websites like Facebook and Twitter have become their own marketing, advertising, and branding tools. What was once a way to connect with friends has been transformed into a valuable tool used by organizations of all sizes to build and grow their businesses.

But social media marketing requires a lot of time, effort, and knowledge. It’s easy to make a post. It’s a lot harder to do so consistently, make sure that it reaches your audience, and advertise that post to others. Building a following on social media requires expertise.

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Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content. 

Social Media Marketing Fort Lauderdale - Who We Are At Digital Marketing Service Pro

Digital Marketing Service Pro is a full-service, comprehensive online marketing agency. We’re located in Florida, but we service clients throughout the United States.

Social media marketing requires a lot of time, effort, and knowledge.

It’s easy to make a post. It’s a lot harder to do so consistently, make sure that it reaches your audience, and advertise that post to others. Building a following on social media requires expertise.

That’s where we come in.

Here at Digital Marketing Service Pro, we take over your entire social media efforts, either as an individual service or as part of our comprehensive marketing campaign. We will take care of all your social media relations, giving you time to focus more on expanding your business online.

Our social media marketing agency will make sure that we create posts that successfully represent your brand across all social media sites, with content that captures attention and cements you as a top brand in the area.

What makes us different from other social media marketing agencies is that we take total and complete control of your marketing.

We not only handle every type of digital marketing – including social media, website design, paid ads, and more – we also monitor leads and conversions, track ROI, and make sure that you see real, tangible profits from our work.

We’ve helped businesses of all sizes see exponential growth, and use proven techniques to deliver noticeable improvements in only a few months. Unlike other social media marketing companies that use cookie-cutter strategies, we will tailor our social media marketing strategies to your business objectives.

Scheduled Social Media Posts

Social Media Management Services

Social Media Marketing Basics

Most businesses use social media platforms. But few of them understand how to use them in a way that is effective. It’s not enough to simply create a post every month or two. You need to make sure that you’re posting often, that you’re posting for your audience, and that you’re giving your posts personality that will help you generate loyalty.

Our social media marketing strategy revolves around the idea that your brand has a story. It has its own personality and culture. Every post we make or every advertisement we run is designed around the idea that we want customers to get to know you, and your social media should reflect that with content that connects with the audience.

What Is Social Media Marketing?

“Social media marketing” is a term that refers to both free and paid internet marketing using websites that are focused on connecting people and brands through engagement with mostly user-generated content.

The most famous examples are websites like Facebook, Instagram, and LinkedIn, although many other similar sites exist. “Marketing” on these sites varies between them, but is typically the creation of posts, interaction with users, and possibly (although not always) the integration of paid advertising.

Social Media Marketing Services

Our social media marketing services are one of many ways that we help you grow your business. We manage every part of the digital marketing process, with services that improve your presence across any and all potential avenues.

Website Design and Development

We are able to design new, engaging, high quality websites that improve conversions and are SEO optimized.

Content Writing

We have the best content writers available today, with the ability to create tens of thousands of words of high quality content.

Search Engine Optimization (SEO)

We are able to generate more visitors for your business by improving your location in search engines.

ADA Compliance Services

If your website, social media, or content needs to be ADA Compliant, we can help, with services like voice recording, screen readers, and more.

Email Marketing

Our team is filled with experts on customer relationship management, and can craft newsletters and emails that get results.

Link Building

“Backlinks” are at the core of any SEO strategy. Our team will obtain backlinks from reputable websites across the internet.

Video Production

DMSP has a full service video production team, capable of creating professional video across any industry.

Conversion Rate Optimization (CRO)

Conversions are more important than hits, and our team will figure out a way to optimize your marketing for conversions.

Pay-Per-Click (PPC) Advertising

We can help you manage online advertising through Google Ads, Bing Ads, and PPC ads on other platforms.

Digital Marketing vs. Social Media Marketing:

What’s the Difference?

Every business needs to invest in “digital marketing.” Digital marketing refers to any marketing that takes place online. Social media marketing is one potential component of digital marketing. Some businesses – such as those in the B2B space that deal with high dollar value contracts – may not need to invest in social media marketing, but most businesses are missing out on a tremendous opportunity if they do not have an ongoing and engaging social media presence.

Collaborate with Our Team on Your Upcoming Social Media Posts

Social Media Marketing Services

Are Digital and Social Media Marketing Essential to Business?

It is impossible to grow quickly in today’s increasingly competitive economic landscape if businesses are not actively investing in digital marketing. Social media marketing is a part of that investment, and – depending on the products or services you offer – may be what brings your business the best possible return. If you’re not online, you’re not going to be able to beat your competition.

What Are the Benefits of Social Media Marketing Services?

Social media marketing is one of many potential ways to market a business, and part of our role here at Digital Marketing Service Pro is to determine how to use social media to improve your profits. With that in mind, social media has many benefits that make it such a valuable choice for your investment.

Marketing communications is one of the most essential parts of internet marketing.

Better Online Exposure

You don’t want to limit yourself to just a website. Social media sites have more reach, are free to set up and provide you with even more places to draw in leads or improve conversions.

High Search Rankings

Search engines use signals to determine how high you should rank. Websites that have a high “domain authority” rank better in search engines than websites that are new or not trustworthy. Social media websites all have high domain authority, which means your business page is more likely to do well in search engines.

Specific Audience Targeting

Go where your customers are. Social media websites, both through their data and their user base, make it easier to target a very specific audience. Most websites also provide free data that you can use to make sure you’re putting posts and ads in front of your customers.

Improved Customer Reach

Many forms of marketing rely on a user-action. For example, in search engine marketing, the user has to search for your specific name or service. But social media makes it possible to target users directly, putting your posts and ads directly in front of those that you want to reach.

Complete Brand Control

Most social media websites put you in complete control of what people see. You control the images, the content, the layout, and in some cases you can even control the reviews. You can also present yourself however you want to be presented, building a brand story all on your own.

Enhanced Customer Trust

Social media is inherently personal. It allows you to get into contact with your potential customers in ways that help them get to know you. You can share expertise, make them laugh, interact with them – all of which are activities that build trust and improve sales.

Multiple Marketing Options

Social media sites are typically built with multiple ways to use them for marketing. Many of these tools are free, with the ability to create posts and interact with page followers that costs nothing but your time. But most also have an extensive range of tools and advertising options as well to further develop your brand. That makes social media versatile, capable of being used by nearly any type of business.

Increased Profitability

Social media marketing works. Millions of businesses have used it to profit. It reaches audiences that you typically cannot reach through website or search engines alone, and while the costs can vary considerably, they are often less of an investment than many other forms of marketing.

Begin Your Social Media Marketing Campaign Today.

If you’d like to learn more about our social media marketing services, or about how all of our online marketing management services work, please contact Digital Marketing Service Pro today. We work with both local and national companies, helping grow your brand, improve conversions, and achieve greater profits in both the short and long term. Call 954-914-7317 for more information.

Social Media Marketing Platforms

There are potentially hundreds of social media websites out there. But in the beginning, your marketing will be focused on one or some of the few more mainstream applications. We’ll be able to support you with content and management for all common social media sites, with services that include:

Facebook Marketing

Facebook is the current king of social media marketing. They provide you with countless tools, including your own page and the ability to create groups. They also have billions of users, countless advertising options, and the ability to post essentially any type of content.

Twitter Marketing

Twitter is best used as a brand management tool. You can utilize hashtags, manage events, create helpful tips, and more. You can also engage with customers, offering better service that stands out from competitors in the industry.

Instagram Marketing

Instagram is an image and video-based service. As a video production company, we can help create high-quality Instagram videos. We can also use genuine or stock imagery, take advantage of the “story” feature, and more.

LinkedIn Marketing

When you need to reach a largely professional audience, LinkedIn is the place to be. There is where you'll find business professionals, executives, and decision-makers. It's a great tool for advertising your B2B business or reaching a high-income audience.

GMB Marketing

Google My Business used to be solely a map tool, but they have since turned it into a form of social media for businesses. You can manage posts, take care of what people see, and ensure that you're protecting your reputation.

YouTube Marketing

YouTube is one of the most popular websites in the world. It's also a social media site that people use to share their messages. As a video production company, we can create a vast range of videos.

How to Market on Social Media

So you know that you need social media marketing. Maybe you’ve tried to create a few posts or set up a business page. Maybe you even had someone on staff manage your social media accounts during their spare time. Chances are, you didn’t see the results that you wanted. But social media doesn’t typically become profitable overnight. It’s a process, and one that requires a detailed plan and the ability to execute it.

Social Media Marketing Services for Businesses

Every social media site is different. The features on LinkedIn are different from the features of TikTok, which is different from the features of Snapchat. It will be important to differentiate posts between social channels.

Post types will need to vary considerably. Examples include:

  • Helpful Tips
  • Video
  • Employee Updates
  • Upcoming Events
  • Industry News
  • Promotional Info About Products and Services.

You’ll also have the option to engage with social media advertising, which is typically a low-cost and highly effective way to reach a specific audience.

Packages Tailored to Your Needs

Grow Your Audience and Increase Engagement

Our packages reflect the different potential needs of your industry and your customers. We want to make sure that you’re reaching the audience that is best for you. All of the posts we do are designed to increase your audience (followers) and make sure that those followers are engaging with your posted content.

Social Media Management

It starts with our social media management services. We make sure to manage your social media accounts so that you can focus on the core of your business and let us handle the marketing.

What is Social Media Management?

Social media management is the act of turning social media accounts into a targeted strategy. This is where we take over your social media accounts and actively ensure that you’re getting more high-quality content online in a way that will help you grow your business.

Starter Package

This is a package with clear deliverables and tracking.
  • Project Management
  • Monthly Campaign Calls
  • On Page SEO | 5x New or Existing Pages Per Month
  • Content Writing: 3k words Included (Additional Spend Required) .15 a Word
  • Link Building / Coordination (Additional Costs $750-$1500 a month)
  • Website Updates | 2 Hours
  • Call Tracking (Pay for Usage)
  • Review Marketing (Pay for Usage)
  • Text Marketing (Pay for Usage)
  • Email Marketing (Pay for Usage)
  • GBP | 1 Location
  • Google Ads Management (Local)
  • Bing Ads Management (Local)

Pro Package

This is a package with clear deliverables and tracking.
$4000 Monthly
  • Project Scope of Work Monthly
  • Bi Weekly Calls
  • Call Tracking
  • Review Management
  • Website Updates
  • GBP | 2+ add $600 per location managed
  • On Page SEO | 10x New or Existing Pages Per Month.
  • Content Writing: 5k words Included (Additional Spend Required) .15 a Word
  • Link Building / Coordination (Additional Spend)
  • Google Ads Management
  • Bing Ads Management

Glorious Victory!

This is a package with clear deliverables and tracking.
$6000 Monthly
  • Project Scope of work Monthly
  • Project Management
  • 6x Monthly Video Content with Articles
  • Bi Weekly Calls
  • Call Tracking ($100 a month)
  • Review Marketing ($100 a month)
  • Social Publishing
  • Email Campaigns Content
  • Website Updates
  • On Page SEO
  • Content Writing: 8k words Included (Additional Spend Required) .10 a Word
  • Link Building / Coordination (Additional Spend Required)
  • Google Ads Management / Budgets up to $20K a month
  • Bing Ads Management / Budgets up to $20K a month

Social Media Advertising

Posts are a great way to build an audience. But they’re only the first step. You’ll also need to make sure that people can find your page, and for that, you need someone to manage your social media advertising campaigns.

What is Social Media Advertising and Why is it Important?

In order to grow your audience, people have to see posts and pages. Most social media websites make it possible for people to find you if they’re looking for you, but what you really want is to put your content and brand in front of those that may be interested in it.

Social media sites have mountains of user data, and their advertising allows you to target your specific audience, putting your content right in their faces and encouraging them to engage.

Best Uses of Social Media Advertising

Social media advertising is a great way to grow your audience. Every site’s capabilities are different, but on websites like Facebook, advertising allows you to:

  • Put your posts directly in the home feeds of your audience.
  • Target by location, age, interests, job, income level, and more.
  • Message and respond to users directly.

Advertising is also highly cost-efficient, with less than $1.00 per click for most ads compared to $25 per click on websites like Google.

Social Media Brand Management

In addition to advertising, social media puts you in complete control of your brand. You can obtain and respond to reviews, interact with similar pages, manage groups, and so much more. At Digital Marketing Service Pro, we can also engage with influencers and other experts to help your brand thrive.

Our social media marketing strategy revolves around the idea that your brand has a story. It has its own personality and culture. Every post we make or every advertisement we run is all designed around the idea that we want customers to get to know you, and your social media should reflect that with content that connects with the audience.

Why Choose DMSP for Your Social Media Marketing?

There are so many companies that perform online marketing-related services. So when we created Digital Marketing Services Pro, our goal was to offer a different experience.

We’ve designed an online marketing company around the success of our clients, acting as their own internal marketing department. Everything we do is designed around your profits, making it possible for you to focus on the business side of your company. When you work with DMSP, you receive:

Dedicated Account Managers

You’ll have your own personal account manager that will oversee all of the different projects. You’ll be able to have one point of contact for all your questions, needs, and more.

Extensive Onboarding Process

You want to see results fast. We want to give them to you. Our onboarding process is extensive, setting up almost the entirety of your marketing efforts from the beginning in a massive overhaul so that you get results fast.

Custom Social Media Marketing Strategy

There is no one size fits all approach to social media. That is why we make every effort to learn about your business and devise a strategy that is best suited for your industry.

Social Media Campaign Reports

We want you to be confident that the work we do is working. We’ll provide you with campaign reports and updates along the way so that you can see the results of the work.

Paid and Organic Team

DMSP is able to address all of your online marketing needs. This includes generating results for both paid and organic social media campaigns. Whether managing ads or creating posts, our team can do it all.

Diverse Marketing Experience

No matter what anyone says, there is no magic bullet in the digital marketing world. Your website is as important as your paid ads which is as important as social media, and more. By partnering with our firm, we’ll use our experience to always determine the best strategy for you.

Reach More People And Grow Your Brand Awareness

You want to grow. We want to help. We’ve helped businesses like yours double, triple, and quadruple their revenue using tools like social media marketing, content writing, website development, and more.

See why so many have turned to Digital Marketing Service Pro. Contact us at 954-914-7317 to speak to a team member. If you have any questions about social media marketing Fort Lauderdale, we can help you.

Social Media Marketing FAQs

You can learn more about our packages here. You can also contact us if you would like to discuss this specific service, and we can customize a quote for your business.

Yes and no. We are capable and experienced at using all social media websites, but we do choose the sites that are best suited for your industry. We want to maximize the return on your investment, and never engage in any marketing unless we believe it will help. 

Some companies can survive with ongoing posts and minimal additional marketing. Other businesses need to pay for ads in order to hit their audience and grow. We’ll discuss this at our initial consultation.