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About the Project
Bill Bone Bike Law is Florida’s premier law firm for cyclists, founded on a simple yet powerful principle: Cyclists Deserve Justice. With deep roots in Florida’s cycling community and a proven record of advocacy, the firm approached DMSP to amplify its digital presence and expand its reach to riders across the state.
The goal was to connect more injured cyclists with the legal support they need, while reinforcing Bill Bone’s role as a trusted advocate both on and off the road.
Key deliverables
Publishes informative and SEO-optimized legal content, including cycling laws, accident rights, and safety tips, all aligned with local search queries and the needs of Florida cyclists.
Shares educational, inspirational, and community-focused content on Facebook and Instagram, keeping Bill Bone top of mind for Florida cyclists and advocacy groups.
Runs targeted Google Ads campaigns for high-converting search terms related to bike accident lawyers, maximizing visibility where and when injured riders are searching for help.
GMB (Google My Business)
Keeps GBP listings optimized with up-to-date service information, location data, client reviews, and legal resources to improve visibility and credibility.
Performs ongoing technical updates and optimizations to ensure fast load times, secure browsing, mobile responsiveness, and compliance with legal best practices.
Monthly Marketing Strategy Sessions
Provides consistent collaboration through monthly reviews, performance tracking, and realignment of goals based on firm priorities and evolving market conditions.
Our digital strategy positions Bill Bone Bike Law as both a legal authority and a cycling community leader, delivering visibility, credibility, and case volume.
Results Delivered
- Increased organic traffic for cycling injury and accident-related searches
- Higher volume of qualified leads through paid ads and local search
- Expanded reach and engagement among Florida’s cycling community
- Improved GBP performance with more calls, clicks, and reviews
- A dynamic, optimized website that supports ongoing legal growth
Want to elevate your brand like we did for Bill Bone Bike Law?
Let’s talk about how DMSP can help you dominate your niche with performance-driven marketing.
Brian Zippin | Let's Discuss your Project
Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.