Bill Bone

Over $100 Million in Verdicts & Settlements & Voted Top 100 Most Influential Business Leader

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About the Project

Bill Bone, one of Florida’s most recognized names in personal injury and bicycle law, partnered with DMSP to strengthen his digital presence and drive consistent, high-quality leads. 

With a reputation built on trust, advocacy, and community involvement—especially within the cycling community- our mission was to amplify that brand voice across every digital touchpoint.

DMSP partnered with Bill Bone to deliver a unified digital strategy built around visibility, trust, and performance. Every touchpoint, from content to calls, was designed to help the firm connect meaningfully with its audience and scale its reach in competitive markets.

Key deliverables:
Blog Posts

We publish optimized legal blog content that balances education and engagement. These posts help improve organic visibility, build trust with potential clients, and position Bill Bone as a subject-matter expert in personal injury and bike law

PPC

We run high-intent pay-per-click campaigns that capture leads at the moment they’re searching for legal help. By using compelling ad copy and optimized landing pages, we drive lower CPC and more qualified conversions.

Social Media

Our team manages ongoing content for Bill Bone’s social platforms—Facebook, Instagram, and more. We share helpful tips, community involvement posts, and success stories that resonate with both local audiences and the broader biking community.

Website Maintenance

From technical upkeep to visual enhancements, we ensure the Bill Bone websites remain secure, SEO-friendly, fast, and aligned with modern UX standards. This gives users a seamless experience from click to contact.

GMB (Google My Business)

We optimize and manage the firm’s Google Business Profiles to ensure visibility in local searches. Regular updates, review responses, and performance tracking help maintain strong engagement and call volume from maps.

Monthly Marketing Strategy

We deliver measurable results. By aligning SEO, PPC, social, and GMB efforts, we consistently drive monthly call volumes across all locations. Each channel is optimized to contribute directly to lead generation.

Results Delivered
  • Improved keyword rankings for high-value legal search terms
  • Consistent call growth from organic, paid, and GMB channels
  • Better engagement from email and social campaigns
  • Streamlined reporting and insight-driven strategy adjustments
  • Stronger brand connection with the Florida cycling community

Looking to position your law firm for digital success?

Let’s build a marketing engine that drives real results, just like we did for Bill Bone.

Brian Zippin | Let's Discuss your Project
Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.
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