What is Search Engine Marketing?

PPC and SEO are both part of what is sometimes referred to as “Search Engine Marketing,” or “SEM.” It refers to any form of marketing that is geared towards search engines, though it is more heavily invested in PPC. When someone is trying to figure out what search engine marketing is, they’re traditionally looking for anyone that can help them show up high in search engines through any means.

Why Choose DMSP for Digital Marketing?

We’ve designed an online marketing company around the success of our clients, acting as their own internal marketing department. Everything we do is designed around your profits, making it possible for you to focus on the business side of your company. When you work with DMSP, you receive:

What Are Local SEO Ranking Factors?

Local SEO uses many of the same factors as traditional SEO, but tailors each element to your specific location to help you rank in your area. These most impactful factors are: Content Keywords Links Google My Business Reviews There are other factors that search engines will look for, such as social media engagement, listings on local aggregate sites, and others, all of which we prioritize when we look at what will work best for your website.

Want more customers? You're in the right place.

954-914-7317

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Want more customers? You're in the right place. Call: 954-914-7317

BOOK CALL

Chadds Ford Historical Society

The Society was founded in 1968 as part of an effort to save the dilapidated John Chads House (c.1725) which had come up for sale and was rumored to be destroyed.

About the Project

DMSP collaborated with Chadds Ford Historical Society, a nonprofit dedicated to preserving and interpreting the history and heritage of Chadds Ford, Pennsylvania. Our mission was to support their digital presence while honoring their commitment to education, preservation, and community engagement.

The focus of this project was to ensure their website remained technically sound, accessible, and up to date—supporting their events, programs, and educational initiatives.

With a lean yet essential set of services, we provided the foundation they needed to maintain online visibility, performance, and reliability for their audience and stakeholders.

Key Deliverables

Website Maintenance

Provided continuous site updates, plugin monitoring, and technical upkeep to ensure a secure and functional browsing experience for visitors.

New Site Design

Designed a modern, user-friendly website that enhanced accessibility, functionality, and engagement for visitors.

Results & Impact

By stabilizing the digital foundation of Chadds Ford Historical Society and launching the new website design, we empowered their team to focus on preserving local history and running community events, confident that their website would deliver the support and functionality needed behind the scenes.

The redesigned website improved visitor experience, showcased programs more effectively, and reinforced the organization’s credibility and accessibility to the public, resulting in increased engagement and community participation.

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Brian Zippin | Let's Discuss your Project

Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.

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Brian Zippin | DMSP CEO
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