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About the Project
MacLaren Kitchen and Bath is a full-service kitchen and bath remodeling company based in West Chester, PA. Known for their expansive showroom and high-quality craftsmanship, MKB needed a digital presence that matched the sophistication and professionalism of their in-person experience.
We delivered a full-scale digital overhaul to reflect their standing as a premium West Chester remodeling company. Our team delivered a comprehensive digital strategy that included:
Goals:
- Modernize the website for improved usability and lead capture
- Boost local search visibility and engagement
- Deliver high-quality, consistent content across multiple channels
- Create ongoing opportunities for traffic growth and brand awareness
Deliverables
We overhauled MacLaren’s website with a clean, responsive design focused on user experience, improved navigation, SEO best practices, and clear conversion paths to generate more qualified leads.
We created five keyword-targeted blog posts designed to drive organic traffic, educate homeowners, and build authority in the kitchen and bath remodeling space.
DMSP manages their Facebook and Instagram accounts with curated content, engaging visuals, and strategic posting to grow their following and keep their audience connected.
Google My Business (GMB) Optimization
We optimized and managed MacLaren’s GMB profile to boost local rankings and visibility in Google Maps and local search results.
Our team provides regular updates, security checks, plugin management, and performance monitoring to ensure the site remains fast, secure, and fully functional.
Reels (2x per Month)
We produce and post two Reels monthly to showcase projects, promote brand personality, and boost engagement with short-form video content.
DMSP manages and monitors PPC campaigns targeting high-intent keywords to drive immediate leads and conversions.
Through ethical, white-hat link-building strategies, we continue to strengthen their domain authority and improve SEO performance.
Hosting
We deliver secure, high-performance hosting to ensure the website remains reliable, fast, and scalable for traffic growth.
Monthly Marketing Strategy Sessions
Regular check-ins with the MKB team to review KPIs, optimize campaigns, and align strategies for continuous improvement.
The Results:
Since partnering with DMSP, MacLaren Kitchen and Bath has seen:
- A modern, high-performing website that converts visitors into leads
- Increased organic traffic and improved keyword rankings
- Higher engagement across social platforms
- A stronger presence in local search and maps
- Reliable, fast, and secure hosting supporting a consistent user experience
- Continuous optimization and data-driven improvements from monthly strategy sessions
Brian Zippin | Let's Discuss your Project
Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.