What is Search Engine Marketing?

PPC and SEO are both part of what is sometimes referred to as “Search Engine Marketing,” or “SEM.” It refers to any form of marketing that is geared towards search engines, though it is more heavily invested in PPC. When someone is trying to figure out what search engine marketing is, they’re traditionally looking for anyone that can help them show up high in search engines through any means.

Why Choose DMSP for Digital Marketing?

We’ve designed an online marketing company around the success of our clients, acting as their own internal marketing department. Everything we do is designed around your profits, making it possible for you to focus on the business side of your company. When you work with DMSP, you receive:

What Are Local SEO Ranking Factors?

Local SEO uses many of the same factors as traditional SEO, but tailors each element to your specific location to help you rank in your area. These most impactful factors are: Content Keywords Links Google My Business Reviews There are other factors that search engines will look for, such as social media engagement, listings on local aggregate sites, and others, all of which we prioritize when we look at what will work best for your website.

Want more customers? You're in the right place.

954-914-7317

BOOK A CALL

Want more customers? You're in the right place. Call: 954-914-7317

BOOK CALL

Rescue Clean 911

Rescue Clean 911 is a professional Bio-Hazard, Mold, Water, Smoke, Duct Cleaning, and Fire Remediation Company located in South Florida.

About the Project

Rescue Clean 911 offers emergency restoration services across South Florida, including water damage repair, mold remediation, fire cleanup, and biohazard response.

DMSP partnered with their team to enhance local search visibility, improve lead generation, and build a strong multi-channel presence for 24/7 customer demand.

Key Deliverables:

SEO Content Writing

We created SEO-optimized articles focused on restoration tips, emergency services, and seasonal needs to boost rankings and educate local homeowners.

Social Media

We managed engaging posts featuring service highlights, tips, and real-time updates across Facebook and Instagram to maintain brand visibility.

PPC (Google Ads)

We launched geo-targeted campaigns for emergency services, optimized for high-intent keywords to generate consistent call volume and leads.

GMB (Google My Business)

We optimized their Google Business Profile with service updates, photos, and review responses to increase local map visibility.

Website Maintenance

We handled regular site updates, speed improvements, and content refreshes to ensure a smooth user experience and strong SEO performance.

Link Building

We built backlinks from industry directories and local sites to boost authority and support higher keyword rankings in target areas.

Monthly Marketing Strategy Sessions

Our integrated strategy drove a steady rise in tracked phone calls, helping Rescue Clean 911 stay top-of-mind during emergencies.

Results and Highlights

Higher call volume from Google Ads and local search
Stronger keyword visibility across multiple cities
Engaged social audience with consistent posting
Growth in organic traffic and site performance

From GMB to Google Ads and everything in between—our multi-channel strategies bring real results to restoration businesses. Book your free consultation with DMSP today.

Brian Zippin | Let's Discuss your Project

Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.

Fort Lauderdale

Miami

West Palm Beach

Delray Beach

West Chester

Philadelphia

Boca Raton

Allentown PA

Pennsylvania

Lancaster PA

Brian Zippin | DMSP CEO
Let's Discuss your Project