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TerraSol Energies, Inc.
Smart solar energy solutions
designed to maximize your investment
About the Project
We partnered with TerraSol Energies, a leader in regional solar engineering, to elevate their digital presence and boost inbound project inquiries. Our full-service engagement includes a clean site optimization framework and an ongoing marketing strategy to drive localized visibility, trust, and high-ticket conversions. The goal: build a scalable marketing ecosystem that aligns with TerraSol’s brand and drives measurable results in the competitive tri-state renewable energy sector.
Instead of a full cosmetic redesign, we strategically overhauled and restructured their website’s information architecture. We isolated and migrated their project portfolios onto completely separate, dedicated URLs—creating distinct pathways for Commercial and Residential services. This clean separation drastically improves user navigation, aligns with specific customer intent, and creates highly optimized landing environments for targeted search queries.
You can drop this right into that first deliverable slot on the page to make sure it matches the exact scope of work you delivered!
SEO Content Writing
We produce high-quality, monthly blog content specifically optimized to combat Google’s zero-click search and AI-generated search snapshots. By structuring our content with direct, schema-backed expert definitions and deep contextual analysis, we ensure TerraSol wins citation links inside AI summaries while simultaneously capturing high-intent clicks from local property owners looking for comprehensive solar insights.
We seamlessly integrated their website tracking and quote forms directly into their custom CRM system. By building automated routing and missed revenue workflows behind the scenes, we ensured that every inbound residential and commercial solar quote inquiry is instantly captured, logged, and funneled straight to their sales team. This integration eliminates manual data entry, cuts down lead response times, and allows them to track precise customer lifecycles from the initial click to the final panel installation.
We executed a comprehensive local citation cleanup and building campaign across premium directories to solidify TerraSol’s Name, Address, and Phone number (NAP) consistency. Because structured, authoritative off-page data is becoming essential for Answer Engine Optimization (AEO), this optimization ensures that AI search engines, voice assistants, and LLM discovery tools can cleanly verify and accurately recommend TerraSol’s business facts to high-intent users.
Social Media
Our team manages TerraSol’s social presence with consistent, branded content that showcases real installation projects, engages their audience, and strengthens online visibility.
Website Maintenance
Ongoing technical support and updates ensure the site remains secure, fast, and fully functional, providing a seamless user experience for customers tracking their solar ROI.
We optimize and manage TerraSol’s Google Business Profile (GBP) to enhance local map pack performance and maximize visibility in tri-state residential search results.
Link Building
We implement a strategic backlink strategy to enhance TerraSol’s domain authority and improve its search engine rankings over time across localized service areas.
Conduct monthly reviews of campaign performance, lead-generation KPIs, and upcoming initiatives to align with business goals and ensure continued growth.
Hosting
Provides reliable, secure, and high-performance hosting to ensure TerraSol’s website remains fast, accessible, and scalable for traffic growth.
Results & Impact
- Fully integrated, agile marketing system built to scale with TerraSol’s business
- Enhanced user experience and engagement with modern website design and reliable hosting
- Improved site performance, security, and uptime through hosting and maintenance
- Increased organic search visibility, social engagement, and high-intent quote generation
- Data-driven optimization from monthly strategy sessions ensures consistent growth
Need to level up your digital marketing like TerraSol? Let’s talk.
Brian Zippin | Let's Discuss your Project
Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.