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Untapped Technologies
UnTapped Technologies Whole-Home Salt-Free Water Conditioner
About the Project
Unlike traditional water softeners, UnTapped’s TAC-based technology conditions hard water without salt, electricity, or maintenance—offering an eco-friendly and health-conscious alternative for homeowners and businesses.
UnTapped Technologies partnered with DMSP to increase awareness, trust, and conversion for their innovative salt-free water conditioning systems.
Our marketing strategy focused on education, credibility, and local authority, combining SEO, video, and automation for maximum impact:
Key deliverables
Regular SEO-rich articles that explain hard water issues, TAC technology, and the benefits of salt-free water conditioning.
Email Marketing
Lead-nurturing sequences and seasonal campaigns to educate prospects, drive conversions, and build long-term customer relationships.
Engaging posts that simplify water science and highlight customer success stories, system features, and eco-benefits.
Reels
Short-form videos showing system installations, FAQs, and comparisons with traditional softeners to boost engagement and conversions.
Targeted Google Ads and social media campaigns aimed at homeowners researching hard water solutions in specific service areas.
GMB (Google My Business)
Optimized their Google Business Profile to improve local visibility, collect reviews, and support regional trust signals.
Ensures the site is technically optimized, secure, mobile-friendly, and consistently updated with fresh content.
CRM | GHL
Implemented GoHighLevel CRM for centralized lead capture, appointment booking, drip campaigns, and real-time performance tracking.
Monthly Marketing Strategy Sessions
Our digital efforts consistently deliver qualified calls and inquiries from homeowners seeking salt-free water conditioning solutions.
Our mission was to position UnTapped as the go-to solution for hard water treatment without salt—leveraging education, content, and automation.
Results Delivered
- Increased organic traffic and keyword rankings for hard water and salt-free system terms
- Improved ad performance and lower cost-per-lead in PPC campaigns
- Elevated brand trust and visibility through content and reviews
- Consistent engagement across social platforms and video
- Streamlined customer journey from interest to installation through CRM automation
Want to educate and convert your audience with a sustainable, content-driven strategy like UnTapped Technologies? Let’s talk!
Brian Zippin | Let's Discuss your Project
Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.