What is Search Engine Marketing?

PPC and SEO are both part of what is sometimes referred to as “Search Engine Marketing,” or “SEM.” It refers to any form of marketing that is geared towards search engines, though it is more heavily invested in PPC. When someone is trying to figure out what search engine marketing is, they’re traditionally looking for anyone that can help them show up high in search engines through any means.

Why Choose DMSP for Digital Marketing?

We’ve designed an online marketing company around the success of our clients, acting as their own internal marketing department. Everything we do is designed around your profits, making it possible for you to focus on the business side of your company. When you work with DMSP, you receive:

What Are Local SEO Ranking Factors?

Local SEO uses many of the same factors as traditional SEO, but tailors each element to your specific location to help you rank in your area. These most impactful factors are: Content Keywords Links Google My Business Reviews There are other factors that search engines will look for, such as social media engagement, listings on local aggregate sites, and others, all of which we prioritize when we look at what will work best for your website.

Want more customers? You're in the right place.

954-914-7317

BOOK A CALL

Want more customers? You're in the right place. Call: 954-914-7317

BOOK CALL

Vision Impact Glass West Palm Beach

West Palm Beach’s Hurricane Impact Windows & Doors Company

About the Project

Based in the heart of West Palm Beach, Vision Impact Glass wanted more than just visibility—they needed to become the go-to impact window and door company for hurricane-ready homeowners.

We partnered with them to build a powerful online foundation that aligned with their local reputation and future growth plans.

Key Deliverables:

SEO Content Writing

We created location-driven articles covering storm readiness, permitting tips, and Florida building codes to educate local homeowners and boost SEO.

PPC

A West Palm Beach-focused PPC campaign targeted nearby neighborhoods, driving clicks and conversions during key buying seasons.

Website Maintenance

From plugin updates to monthly performance audits, we kept the site fully optimized and functional with zero downtime.

CRM | GHL

We set up GoHighLevel to automate client follow-ups, appointment setting, and pipeline management—creating a smooth sales experience.

Hosting

Our hosting service guarantees fast load times and reliable uptime, critical for both user experience and Google’s Core Web Vitals.

Link Building

We earned authoritative links from regional publications, niche home improvement blogs, and local citation platforms to boost local SEO.

New Site Design

We redesigned the website with a bold, modern look, showcasing products, certifications, and real project photos to build trust at first glance.

Results

Local map pack rankings for competitive terms
Surge in consultation requests during storm season
Stronger brand authority online and offline
A digital system built for long-term growth

Whether you’re in home services, construction, or another competitive space, DMSP can help you generate leads, build trust, and scale your brand. Schedule your free consultation today.

Brian Zippin | Let's Discuss your Project

Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.

Fort Lauderdale

Miami

West Palm Beach

Delray Beach

West Chester

Philadelphia

Boca Raton

Allentown PA

Pennsylvania

Lancaster PA

Brian Zippin | DMSP CEO
Let's Discuss your Project