Local Search Engine Optimization

Search engine optimization, often referred to as “SEO,” in the marketing industry, relies on strategies like quality content, keyword targeting, link building, and more, to encourage search engines to display your site at the top of their results – giving you more clicks without needing to pay for ads. This is especially valuable at a local level, helping you defeat your competition in the nearby area using local SEO techniques.

For any business that relies on a localized customer base – home services, medical offices, stores, and restaurants, to name a few – local SEO will help you stand out in the increasingly competitive online world, putting you in front of the over 90% of customers who perform a web search to find local services and products.

Digital Marketing Service Pro provides local SEO services for mid-sized and small businesses. As your partner in local SEO, we make your goals our own and tailor our SEO techniques to help you engage, convert, and grow your local market.

Our local SEO rates are competitive and designed to work in your industry – regardless of what industry you are in. Let us get a chance to know your business and provide you with an evaluation for how our SEO practices can benefit your business. Call our team at 727-687-7904.

Grow Your Online Visibility Within Your Target Locations

Search engines are very good at helping potential customers find what they need within a local area. For example, if someone is looking for a landscaping company in Miami, it doesn’t help them if they search for “landscaper” and find one in New York City.

Many businesses service local clients within their own geographic regions, but in order for search engines to show your website as a result of their query, your website has to be marketed in a way that appeals to search engine result algorithms – a process known as “local SEO.”

Digital Marketing Service Pro is here to identify your best local areas and then use a wealth of search engine optimization tools to help you grow your online presence within these regions.

What Is Local SEO?

When a potential customer searches for “psychologist near me” or “Miami bakery” or even just a generic term like “real estate agent,” search engines like Google are going to return results for businesses located within your geographic area. Google will also automatically do this for mobile searches for services and stores that are likely to be limited to a particular area.

Local SEO puts your website in the top results for these searches. But instead of competing with businesses all over the world as you would with standard SEO, local SEO is focused only on your geographic area, narrowing down your competition to appear first and making sure only customers who can take advantage of your services see your site.

Local SEO uses a variety of techniques on your website – involving everything from location targeted content to coding – to boost your website until it appears at the top of these search results. This includes traditional results and map results to make your business the first one people see when they need a product or service in your area.

Stand out - Local SEO Services

What Are Local SEO Ranking Factors?

Local SEO uses many of the same factors as traditional SEO, but tailors each element to your specific location to help you rank in your area. These most impactful factors are:

  • Content
  • Keywords
  • Links
  • Google My Business
  • Reviews

There are other factors that search engines will look for, such as social media engagement, listings on local aggregate sites, and others, all of which we prioritize when we look at what will work best for your website.

How To Do Local SEO?

Local SEO does not involve paid advertising, but it does take time. To do DIY local SEO for your business, you should get started by claiming your Google My Business page and keeping it updated with all relevant data. From there, it is about making your website attractive to search engines with quality and quantity content.

Capitalize on the Best Local Business SEO and Boost Your Revenue

Local SEO takes considerable time, effort, and expertise. But it can have the best return on investment of any marketing strategy you deploy. This makes it worthwhile for many businesses to partner with an SEO expert like Digital Marketing Service Pro.

Our team uses years of experience in local business SEO, as well as the latest knowledge of SEO practices, to make your site competitive. SEO is not an overnight fix, but our expertise can save you time in learning and testing to get your site or business listing to the top of search results faster. Working with us can save you time and money, and help you start growing your revenue sooner.

Why Local SEO Is Vital for Your Business

The importance of local SEO is in the numbers. More targeted traffic – the number of relevant people clicking onto your website – means more chances to make an impression and convert those clicks to customers. When we look at the number of clicks different search results receive, those at the top get far more.

The first 3 results (not including paid ads at the top) account for approximately 75% of click throughs, and the very first result has over a 30% click through rate. By the tenth and last result on the page, click through has dropped to 3%, and fewer than 1% of web users click onto the second page.

Based on these numbers, if your website is not in the top few results, or not on the first page at all, customers are not seeing you online. At the same time, each place you move up in search results can result in dozens or even hundreds more customers.

Local Search Engine Optimization Services With Positive Results

If SEO relies on improving clicks and traffic without spending on advertising, why wouldn’t businesses just do it themselves? Effective local SEO takes time, talent, knowledge, and work. Most business owners already have dozens of responsibilities, and their time and knowledge is better spent elsewhere.

Local search engine optimization services are one of our primary focuses, so while you work on providing leading products or services, we connect you with customers. We determine which SEO techniques will have the greatest effect in boosting your online presence to get you superior results. Our work with companies in all industries and of all sizes has consistently enabled those businesses to grow their customer base and increase their revenue.

Why Google My Business Is a Big Part of Local SEO

In the past, the only way to get clicks in search engines was to be in the search results. But ever since Google added Google Maps, there are now two different places you can show up in search – in the search results themselves, or in the map listings that are usually near the top of those same search results.

Map listings are also ranked by SEO techniques, though these techniques differ slightly. The process to obtain higher ranking also requires work with Google My Business. Google My Business is a free tool that Google provides organizations that want to manage their local search rankings. Every business has a listing they can claim and update with their details. Google’s Local Search then uses these listings to populate local businesses on their map and search features.

Google My Business gives people access to important information like the address, business hours, contact information, and reviews when customers browse for local businesses on a map. Our services are designed to help you rank higher in this type of mapping using what are known as “local search signals” in addition to the traditional search engine results placement, helping you gain hits in multiple ways.

Our Local SEO Services

Digital Marketing Service Pro has a variety of local SEO services that we can customize to assist you in reaching your goals. With such a wide variety of services, we can adapt to your business. We have specific services if you are seeking a particular SEO technique, or you can give us your goal and we can use our expertise to create a local SEO strategy.

Our services include, but are not limited to:

Local SEO Audit

During an SEO audit, we will review the current state of your website and online listings and provide a report on areas to improve. We can look at on-page SEO in your content, reviewing site maps, quantity and quality of content, keyword utilization, and links, among other factors. An audit can include technical SEO as well, looking at the technical performance of your website.

Keyword Research & Strategy

Keywords are an important part of SEO. For local SEO, we will determine which keywords your audience is searching to find products and services like yours, in addition to local keywords relating to your location. We identify keywords that you can compete on while still being popular search terms.

Google My Business SEO

This listing can be the foundation of your local SEO on Google. We can set up your Google My Business listing or make sure your existing listing is optimized. Our team can also monitor your listing to keep it updated and track any insights, and deploy strategies that increase your maps result rankings.

On-Page Optimization

On-page SEO is the content and formatting that appears on the front end of your website. We can optimize that content with links, keywords, location targeting, quality writing, search engine optimized formatting, and other techniques to boost your site’s rankings in your local area.

Franchise SEO

Franchises occupy a unique space in local marketing. They are a widely recognized brand with a local presence. Our franchise SEO finds the balance between your corporate brand and targeting the individual cities your franchises serve.

Link Building

Link building is a valuable SEO tool where you secure links back to your website on other sites, establishing your site as a valuable resource. With local SEO, we build links with local sources and reputable sites and blogs across the web by creating linkable content and seeking out opportunities to publish on other sites.

Business Citation Management

Local citations are the social media sites, business directories, and other websites where your business name, address, and phone number (often abbreviated to “NAP”) are listed. Having a number of citations will improve your local SEO. Our local citation management can determine which local directories are worthwhile and keep your information accurate on those lists.

Online Reputation Management (ORM)

Our online reputation management control proactively builds your reputation with customers, and helps you recover after negative reviews, comments, or publicity. We use SEO to ensure you control the top listings about your business and can monitor reviews and social media to minimize harm done by negative comments.

Content Writing

Google and other search engines rely on quality content that can answer user’s questions. We write high quality content with local keyword optimization, internal links, and formatting that caters to your SEO. Whether you have pages or posts you need, or want us to design a content strategy for you, we can create the quality and quantity of content your site needs.

Conversion Rate Optimization (CRO)

Clicks are valuable, but only if they then turn into sales. Conversion depends on the quality of your website, your call to action, and how easily you navigate your customers to the final conversion step. We can identify any weak points in your conversion process, and help you optimize your click to conversion ratio.

Conversion Rate Optimization

Digital Marketing Services

Our digital marketing services are one of many ways that we help you grow your business. We manage every part of the digital marketing process, with services that improve your presence across any and all potential avenues.

Website Design and Development

We are able to design new, engaging, high quality websites that improve conversions and are SEO optimized.

Content Writing

We have the best content writers available today, with the ability to create tens of thousands of words of high quality content.

Search Engine Optimization (SEO)

We are able to generate more visitors for your business by improving your location in search engines.

ADA Compliance Services

If your website, social media, or content needs to be ADA Compliant, we can help, with services like voice recording, screen readers, and more.

Email Marketing

Our team is filled with experts on customer relationship management, and can craft newsletters and emails that get results.

Link Building

“Backlinks” are at the core of any SEO strategy. Our team will obtain backlinks from reputable websites across the internet.

Video Production

DMSP has a full service video production team, capable of creating professional video across any industry.

Conversion Rate Optimization (CRO)

Conversions are more important than hits, and our team will figure out a way to optimize your marketing for conversions.

Pay-Per-Click (PPC) Advertising

We can help you manage online advertising through Google Ads, Bing Ads, and PPC ads on other platforms.

How Local SEO Services Drives Lead Generation

Lead generation is the practice of getting your website and online brand in front of potential customers. Local SEO is not the only way to generate leads, but it is often the most effective with the best ROI for local businesses. The goal of SEO is to put your website in the top position where it will get the most views and, subsequently, the most clicks. Each of these clicks is a lead for your business.

Improving local SEO on your website will naturally drive lead generation through:

  • More Leads – A higher position in search results means more click throughs, giving you more leads to potentially convert.
  • Targeted Audience – Local SEO narrows down your audience to those interested in your services and living in your area to provide you leads that are most likely to purchase.
  • Less Competition – With local SEO, you only have to compete for leads with similar companies in your area. This makes it easier for you to start building a trusting relationship with leads.

Local SEO also has a more lasting effect than other lead generation tactics like paid ads or email newsletters that have a lifespan of a few days or weeks. Get your site to the top of local search results and keep it there and you will continuously generate new leads for your business.

Local SEO Tips for Lead Generation

There are many different strategies for creating leads. Our role as a local SEO company is to manage the entire campaign based on your business, your competition, and more. For example, some of the local SEO tips for lead generation include:

  • Use Your Google My Business Profile – This profile is one of the first places Google looks to determine which businesses are local. Fill it out completely and keep it up to date.
  • Add Local Keywords – Naming the cities, towns, and neighborhoods you work in will help you target your specific area, and beat out competitors in neighboring locales. Also, include your address and contact information in easy to find places on your site.
  • Build Local Citations – Local citations on Yelp, Tripadvisor, and similar websites helps your local SEO and puts your name in front of even more customers.

These are in addition to writing high quality content for your website that clearly outlines the services or products you offer and the locations you serve.

Why our Local SEO Services Are Better Than the Rest

Digital Marketing Serv Pro - SEO Ranking Services

There are many companies out there offering SEO, but you are not likely to find the combination of quality work, array of services, and dedication to your satisfaction anywhere else.

Digital Marketing Service Pro knows that every business has different needs when it comes to their local SEO, even those that exist in the same area or industry. We take an individualized approach to each business we work with as we meld your wants and our expertise to create a local SEO plan that will provide proven results, with benefits that include:

Affordable Local SEO Services

Our background in SEO and customized work enables us to target implementations and improvements that will have the most effect on your page rankings. Streamlining our work this way makes it possible for us to deliver superior results at an affordable price.

Google Analytics Reports

We monitor traffic, conversions, visitor details, and more for your site through Google Analytics. We can then use this data to make informed decisions about next steps to further improve site performance or keep performance strong.

Video Summary

You need to understand what is happening with your website, but you do not always have time to track and read information, particularly when much of it is unfamiliar jargon. We use video to update you on work, results, and future plans for your website, making it easy to monitor our progress with local SEO despite your busy schedule.

Affordable Local SEO Services

Our background in SEO and customized work enables us to target implementations and improvements that will have the most effect on your page rankings. Streamlining our work this way makes it possible for us to deliver superior results at an affordable price.

Google Analytics Reports

We monitor traffic, conversions, visitor details, and more for your site through Google Analytics. We can then use this data to make informed decisions about next steps to further improve site performance or keep performance strong.

Video Summary

You need to understand what is happening with your website, but you do not always have time to track and read information, particularly when much of it is unfamiliar jargon. We use video to update you on work, results, and future plans for your website, making it easy to monitor our progress with local SEO despite your busy schedule.

Expert Consultations

Our team is highly skilled at what we do. Once we learn your business goals and understand your current online setup, we can provide specific recommendations for SEO techniques that are proven to help grow your customer base. Beyond our knowledge, we deliver our recommendations with easy to understand terms and address all your questions.

Local Digital Marketing Services

Our full service local marketing can include local SEO, PPC advertising, social media management, reputation management, video content, and any other services you need, all tailored to help your business stand out in the local marketplace.

Local SEO Guide

Our guide to local SEO encompasses proven techniques and all of the latest best practices in SEO. This guide is designed to help businesses across sectors jumpstart their local SEO or build on an existing SEO strategy to drive lead generation.

Search Engine Optimized - Customer First

How To Choose the Best Local SEO Company

Choosing a partner in local SEO and digital marketing is an investment in your business. Like any business decision, knowing what to look for and research into your potential options lets you be sure that you are choosing the best local SEO company for your needs.

Whether this is your first time working with a marketing partner or you have already hired one in the past, you will want to learn more about what each company can offer and compare to determine which will provide your business the best ROI and the sources for lasting success.

At DMSP, we work to prove that we’re the right choice for you, offering:

Local SEO Packages

The right local SEO company will have the services your business needs. For some businesses, this may be as simple as content writing or an SEO audit if you are planning to take care of the rest. Other businesses require more comprehensive services, such as our packages at Digital Marketing Service Pro that handle all of your digital marketing.

Local SEO Pricing

SEO services are an investment, and cheap but ineffective services can cost you more money in the long run. That does not mean you should not look for a competitive rate. Our services are affordable and designed to deliver the best results at your budget.

Industry Experience

A company that has worked in digital marketing for years understands SEO on a practical level. They have first hand experience with what works while staying up to date on the latest changes in search engines, new technologies, local listings, and other features that impact SEO.

Local Search Optimization Processes

The ideal local SEO company will have specific experience in the separate facets of SEO, including which ranking factors have the most effect and how to influence those factors.

Track Record of Success

The best sign that an SEO company will benefit your business is how they have helped other businesses. Data on the industries they have worked with, growth in customers, and revenue, and timelines will help you determine what results you can expect from working with a professional SEO company.

Grow Your Audience and Increase Engagement
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Packages Tailored to Your Needs

Our packages reflect the different potential needs of your industry and your customers. We want to make sure that you’re reaching the audience that is best for you. All of the posts we do are designed to increase your audience (followers) and make sure that those followers are engaging with your posted content.

Starter Package

This is a package with clear deliverables and tracking.
$ 2800 Monthly
  • Projects Scope of work Monthly
  • Project Management
  • Monthly Calls
  • Call Rail / Integration option ($100 a month)
  • Gather Up / Integration option ($100 a month)
  • Social Publishing
  • Website Updates
  • GBP | 2+ add $600 per location managed
  • 2x Monthly Video Content with Articles
  • On Page SEO
  • Content Writing: 3k words Included (Additional Spend Required) .10 a Word
  • Link Building / Coordination (Additional Costs $750-$1500 a month)
  • Google Ads Management / Budgets up to $5000 a month
  • Bing Ads Management / Budgets up to $5000 a month

Pro Package

This is a package with clear deliverables and tracking.
$ 4000 Monthly
  • Project Scope of Work Monthly
  • Project Management
  • 4x Monthly Video Content with Articles
  • Bi Weekly Calls
  • Call Rail / Integration option ($100 a month)
  • Gather Up / Integration option ($100 a month)
  • Social Publishing
  • Website Updates
  • GBP | 2+ add $600 per location managed
  • On Page SEO
  • Content Writing: 5k words Included (Additional Spend Required) .10 a Word
  • Link Building / Coordination (Additional Spend)
  • Google Ads Management / Budgets up to $6500 a month
  • Bing Ads Management / Budgets up to $6500 a month
Popular

Glorious Victory!

This is a package with clear deliverables and tracking.
$ 7500 Monthly
  • Project Scope of work Monthly
  • Project Management
  • 6x Monthly Video Content with Articles
  • Bi Weekly Calls
  • Call Rail / Integration option ($100 a month)
  • Gather Up / Integration option ($100 a month)
  • Social Publishing
  • Email Campaigns Content
  • 2x Monthly Video Content with Articles
  • Website Updates
  • On Page SEO
  • Content Writing: 8k words Included (Additional Spend Required) .10 a Word
  • Link Building / Coordination (Additional Spend Required)
  • Google Ads Management / Budgets up to $6500 a month
  • Bing Ads Management / Budgets up to $6500 a month
Why Choose DMSP for Digital Marketing?

There are so many companies that perform online marketing related services. So when we created Digital Marketing Services Pro, our goal was to offer a different experience. 

We’ve designed an online marketing company around the success of our clients, acting as their own internal marketing department. Everything we do is designed around your profits, making it possible for you to focus on the business side of your company. When you work with DMSP, you receive:

Dedicated Account Managers

You’ll have your own personal account manager that will oversee all of the different projects. You’ll be able to have one point of contact for all your questions, needs, and more.

Extensive Onboarding Process

You want to see results fast. We want to give them to you. Our onboarding process is extensive, setting up almost the entirety of your marketing efforts from the beginning in a massive overhaul so that you get results fast.

Custom Social Media Marketing Strategy

There is no one size fits all approach to social media. That is why we make every effort to learn about your business and devise a strategy that is best suited for your industry.

Campaign Reports

We want you to be confident that the work we do is working. We’ll provide you with campaign reports and updates along the way so that you can see the results of the work.

Paid and Organic Team

DMSP is able to address all of your online marketing needs. This includes generating results for both paid and organic social media campaigns. Whether managing ads or creating posts, our team can do it all.

Diverse Marketing Experience

No matter what anyone says, there is no magic bullet in the digital marketing world. Your website is as important as your paid ads which is as important as social media, and more. By partnering with our firm, we’ll use our experience to always determine the best strategy for you.

Reach More People And Grow Your Brand Awareness

You want to grow. We want to help. We’ve helped businesses like yours double, triple, and quadruple their revenue using tools like social media marketing, content writing, website development, and more. See why so many have turned to Digital Marketing Service Pro. Contact us at 727-687-7904 to speak to a team member.