PPC Services Pay Per Click
Some forms of digital marketing are slower than others. That is why many companies choose to invest in online advertising. One of the most popular is called “Pay Per Click” advertising, usually shortened to PPC. PPC allows companies to obtain ad space with no immediate cost and pay only when someone clicks on their advertisement (hence, “Pay Per Click”). Our PPC Services are fast and affordable.
Many websites and services offer PPC to businesses hoping to improve their digital reach. At Digital Marketing Service Pro, we can manage your entire PPC advertising campaigns, both as their own standalone service and as part of our comprehensive marketing management support. Contact us at 954-914-7317 if you’d like to learn more.
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Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.
PPC: Gain High Level Brand Exposure and Attract More Leads
When you purchase ad space in a magazine, you have no idea if anyone will see it or call you, and if they don’t, all that money is wasted. When you purchase ad space for a set time period (for example, the month of June), you are paying for that ad space hoping that it brings you leads and visitors. If it doesn’t, that money is wasted.
Pay Per Click ads are different. Because you only pay when someone clicks on an ad, you are only paying for that specific lead. By calculating the value of a lead and refining the advertisement’s audience and key terms, you can start to generate more and more leads and instantly get an outstanding return on investment.
Make the Right Decisions for Your Brand With PPC Advertising
PPC advertising is an effective way to get leads fast. But it can also be difficult to do on your own. One wrong keyword, and you’re wasting potentially thousands of dollars on clicks that do not turn into leads.
That’s why it’s important to consider turning your PPC campaigns over to a company that understands how to create ads that get noticed, utilize keywords correctly, and manage the data in ways that can get you these instant leads.
What is PPC?
Pay Per Click, or “PPC” advertising refers to any type of advertising where the company (that’s you) pays only when your ad receives a click. Your ad can get 10,000 views and 0 clicks and you pay nothing out of pocket, or it can get 3 views and 3 clicks and you pay all 3 times.
It is an approach that was popularized by Google for their search engine ads. The other two types of ads are Pay Per Impression (known as PPM, not PPI, for some reason), where the company pays for a specific amount of views (for example, 50,000 views) no matter how many clicks it receives, or flat rate ads for a specific time period, like “$XX for the month of July.”
How Does PPC Work?
With PPC ads, companies compete with each other, typically by bidding for keywords. For example, if one company is willing to pay $10 per click, and another is willing to pay $11 per click, the company that is willing to pay more will usually be the one that shows up first.
These companies also have maximum budgets. For example, a company that has a $100 per day budget will only receive clicks until they’ve used up their budget. Then, the next company will get clicks until they’ve used up their budget, and so on.
PPC ads have become more sophisticated over time, so the actual way these ads work may vary depending on which ad platform you’re using. Google, for example, now uses factors like quality score and click-through rate to determine ad placement. But in essence, how PPC ads work is by using a bidding system with a daily or monthly budget.
What Are the Advantages of PPC Advertising?
PPC ads offer several advantages over other forms of advertising.
- Paying Per Lead – The pay structure is a primary draw for many marketers as it only requires you to pay when you receive a click. You do not have to pay for impressions or to place your ad as you would with print and media advertising.
- Hyper-Targeting – PPC ads allow you to reach targeted audiences based on the keywords you choose. Traditional advertising like a radio spot or billboard will be shown to anyone who listens or anyone who drives by. The costs of these forms of advertising reflect that, making them expensive options that only appeal to a select few who see them.
- Instant – Although many websites use PPC ads, they are most commonly associated with search engines. Now, in an ideal world, your company would use “SEO,” or “Search Engine Optimization,” to naturally show up high in search engines when a user searches for your products or services. But SEO takes time. PPC ads are instant. You are essentially buying the first results in the search engine, so there is no need to wait for SEO to work.
You can use keywords to tailor your PPC advertising to reach exactly the customers most likely to engage with the ad. If you have multiple ads, you can further segment your audience to show them an ad that will resonate, increasing your chances for a successful click.
What Are the Different Types of PPC Ads?
Many companies offer PPC advertising. The companies that sell advertising like it because there is essentially no limit to how much money they can make, and advertisers like it because they only have to pay when they get a lead. Some examples of where you might find these different types of PPC ads include:
Search Ads
The most common type of PPC ads are search ads. These are ads that appear like search results in search engines in Google, Bing, and others.
Display Ads
Display ads are ads that show up as images or text on websites outside of search engines. These are more affordable but less targeted.
Social Ads
Some social media websites use a similar PPC model for their advertising. They may be in a user’s feed or on the side like a traditional display ad.
Remarketing Ads
Remarketing is a fascinating type of display ad. With these ads, people that visit your site will see ads for your site on other websites if they leave.
Google Shopping Ads
Google and other search engines have their own shopping platforms. If you want to show up ahead of other products, PPC ads can help.
In-stream Ads
More and more internet users consume video. Ads that come up in between those videos are known as “in-stream ads,” and can be PPC.
Gmail Sponsored Promotions (GSP)
Over a billion people use gmail as their primary email service. Gmail offers a sponsored promotion using PPC that shows up like an email in their promotions tab.
Local Services Ads
One of the newest features of several search engines are known as “local service ads” which use PPC bidding to advertise local home services.
Digital Marketing Services
Our digital marketing services are one of many ways that we help you grow your business. We manage every part of the digital marketing process, with services that improve your presence across any and all potential avenues.
Website Design and Development
We are able to design new, engaging, high quality websites that improve conversions and are SEO optimized.
Content Writing
We have the best content writers available today, with the ability to create tens of thousands of words of high quality content.
Search Engine Optimization (SEO)
We are able to generate more visitors for your business by improving your location in search engines.
ADA Compliance Services
If your website, social media, or content needs to be ADA Compliant, we can help, with services like voice recording, screen readers, and more.
Email Marketing
Our team is filled with experts on customer relationship management, and can craft newsletters and emails that get results.
Link Building
“Backlinks” are at the core of any SEO strategy. Our team will obtain backlinks from reputable websites across the internet.
Video Production
DMSP has a full service video production team, capable of creating professional video across any industry.
Conversion Rate Optimization (CRO)
Conversions are more important than hits, and our team will figure out a way to optimize your marketing for conversions.
Pay-Per-Click (PPC) Advertising
We can help you manage online advertising through Google Ads, Bing Ads, and PPC ads on other platforms.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
The key to growing your business is to be found in search engines. SEO is designed to help you show up in search engines naturally, for free, other than the cost of the SEO itself. With PPC ads, you pay to be placed as an ad on the top of search engines, no matter where you show up naturally.
Many people argue whether SEO vs. PPC is a better choice. But they should be viewed as two separate approaches for short and long term marketing. SEO takes time and effort, but the results can be outstanding. PPC is instant, allowing you to get leads right now. The best strategy is to invest in PPC while you wait for SEO to start bringing in leads, and then you can re-adjust your budget.
Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities
SEO is about trying to show up high in search for various search terms. But it’s very difficult to target every single one. That’s why, even as your search presence improves, you can leverage PPC marketing to take advantage of all the searches you’re not currently ranking for. This allows you to continue to grow your business even after our SEO efforts have started to kick in.
We Help You Improve Your Quality Score and Generate More Online Revenue
PPC ads are all about ROI. You determine how much a targeted visit or lead is worth, and you enter a price per click that is worth that lead. But services like Google Ads also determine your price per click based on your “quality score” – a score that indicates the relevance of your website to the search query. The work we do on your site is designed to improve your quality score, lowering your cost per click so you can generate more online revenue.
Why PPC Marketing Works For Your Business
There are many reasons why PPC works for your business. It is a valuable tool for essentially any industry, and as long as it’s configured correctly, it has numerous advantages, which include:
Low Barrier to Entry
PPC ads do not require extensive, ongoing work in order to use them. Once you’ve set up your Adwords account correctly, you can let it run and start immediately seeing benefits.
Improved Brand Visibility
PPC ads are unique, in that because you do not have to pay unless you get a click, you’re able to give your brand essentially free visibility across multiple platforms.
Granular Targeting
PPC ads can be hyper-targeted, allowing you to reach your exact customer for the exact terms that they use to find your products and services.
Fast Results
Most forms of online marketing take time to kick in. Adwords is instant, bypassing the traditional wait time to get you new business right away.
Quick Experimentation
When you need to test something, like the conversion rate of a new page, ad text, sales, and more, PPC gets you immediate hits to get the answers you need.
Immediate and Consistent Traffic
Once your Adwords has been refined, the traffic can be ongoing and consistent every month. It’s possible to let it run and still see results.
Expansive Traction Channels
PPC allows you to quickly test multiple advertising venues across the internet, without requiring an ongoing cost. You can test to see where customers are.
Trackable Data
Most PPC programs provide mountains of data that can be used in other ways, from determining your audience or finding your most profitable key terms.
Total Customization
Everything in an PPC ad can be edited and altered to fit your brand. That allows us to consistently refine your campaigns to make sure they’re performing better and better.
What is Search Engine Marketing?
PPC and SEO are both part of what is sometimes referred to as “Search Engine Marketing,” or “SEM.” It refers to any form of marketing that is geared towards search engines, though it is more heavily invested in PPC. When someone is trying to figure out what search engine marketing is, they’re traditionally looking for anyone that can help them show up high in search engines through any means.
Reach More Customers With Our Pay Per Click Management Company
PPC works. It can also provide independent and ongoing leads with minimal upkeep. But in order for it to work effectively, it is critical to have it set up correctly and monitored. As a Pay Per Click Management Company that also integrates other search marketing, like SEO, Digital Marketing Service Pro can help quickly create the best possible campaign for helping your business thrive, fast.
A PPC Agency that Delivers Positive Results
Digital Marketing Service Pro has a history of providing real, data driven proof that our PPC ads – and all of our marketing – is working. As a full service PPC agency, we both deliver you new customers and ensure that you’re consistently growing, with strategies to decrease costs and improve conversions.
PPC Marketing Services
DMSP offers a full suite of PPC marketing services, whether you already have an ad campaign set up that is not performing, or you’d like us to start a brand new one from scratch. We specialize in creating PPC ad campaigns that are designed to succeed, with services that include:
Keyword Research & Analysis
We perform all the research to see what key terms you need to target to improve conversions.
Landing Page Conversion Optimization
We make sure that your landing pages are optimized for leads, conversions, and sales.
PPC Management
We continually manage and monitor PPC ads to refine and improve results.
Paid Search Advertising
We monitor and support all paid search advertising at any budget.
Ads A/B Split Testing
We create multiple ads and can perform A/B split testing to find the best results.
Conversion Rate Optimization (CRO)
We determine which ads are performing best optimized for conversion rate.
Bing & Google Ads Management
We can manage your accounts on Google ads, Bing, and others.
Social Media Advertising
We can manage ads on Facebook, LinkedIn, Instagram, and other social platforms.
Remarketing Campaigns
We can support you with remarketing campaigns to maximize conversions.
YouTube Ads
With both our advertising and video production experience, we can create great YouTube ads.
Grow Your Audience and Increase Engagement
with
Packages Tailored to Your Needs
Our packages reflect the different potential needs of your industry and your customers. We want to make sure that you’re reaching the audience that is best for you. All of the posts we do are designed to increase your audience (followers) and make sure that those followers are engaging with your posted content.
Starter Package
This is a package with clear deliverables and tracking.- Project Management
- Monthly Campaign Calls
- On Page SEO | 5x New or Existing Pages Per Month
- Content Writing: 3k words Included (Additional Spend Required) .15 a Word
- Link Building / Coordination (Additional Costs $750-$1500 a month)
- Website Updates | 2 Hours
- Call Tracking (Pay for Usage)
- Review Marketing (Pay for Usage)
- Text Marketing (Pay for Usage)
- Email Marketing (Pay for Usage)
- GBP | 1 Location
- Google Ads Management (Local)
- Bing Ads Management (Local)
Pro Package
This is a package with clear deliverables and tracking.- Project Scope of Work Monthly
- Bi Weekly Calls
- Call Tracking
- Review Management
- Website Updates
- GBP | 2+ add $600 per location managed
- On Page SEO | 10x New or Existing Pages Per Month.
- Content Writing: 5k words Included (Additional Spend Required) .15 a Word
- Link Building / Coordination (Additional Spend)
- Google Ads Management
- Bing Ads Management
Glorious Victory!
This is a package with clear deliverables and tracking.- Project Scope of work Monthly
- Project Management
- 6x Monthly Video Content with Articles
- Bi Weekly Calls
- Call Tracking ($100 a month)
- Review Marketing ($100 a month)
- Social Publishing
- Email Campaigns Content
- Website Updates
- On Page SEO
- Content Writing: 8k words Included (Additional Spend Required) .10 a Word
- Link Building / Coordination (Additional Spend Required)
- Google Ads Management / Budgets up to $20K a month
- Bing Ads Management / Budgets up to $20K a month
Why Choose DMSP for Digital Marketing?
There are so many companies that perform online marketing related services. So when we created Digital Marketing Services Pro, our goal was to offer a different experience.
We’ve designed an online marketing company around the success of our clients, acting as their own internal marketing department. Everything we do is designed around your profits, making it possible for you to focus on the business side of your company. When you work with DMSP, you receive:
Dedicated Account Managers
You’ll have your own personal account manager that will oversee all of the different projects. You’ll be able to have one point of contact for all your questions, needs, and more.
Extensive Onboarding Process
You want to see results fast. We want to give them to you. Our onboarding process is extensive, setting up almost the entirety of your marketing efforts from the beginning in a massive overhaul so that you get results fast.
Custom Social Media Marketing Strategy
There is no one size fits all approach to social media. That is why we make every effort to learn about your business and devise a strategy that is best suited for your industry.
Campaign Reports
We want you to be confident that the work we do is working. We’ll provide you with campaign reports and updates along the way so that you can see the results of the work.
Paid and Organic Team
DMSP is able to address all of your online marketing needs. This includes generating results for both paid and organic social media campaigns. Whether managing ads or creating posts, our team can do it all.
Diverse Marketing Experience
No matter what anyone says, there is no magic bullet in the digital marketing world. Your website is as important as your paid ads which is as important as social media, and more. By partnering with our firm, we’ll use our experience to always determine the best strategy for you.
Reach More People And Grow Your Brand Awareness
You want to grow. We want to help. We’ve helped businesses like yours double, triple, and quadruple their revenue using tools like social media marketing, content writing, website development, and more. See why so many have turned to Digital Marketing Service Pro. Contact us at (954)-914-7317 to speak to a team member.