What does a digital marketing manager do? In today’s digital age, businesses rely on online platforms. It is to reach their target audience and drive growth and conversions. 

This has led to the rise of digital marketing managers. Having one is crucial in developing and implementing effective marketing strategies. This article will explore this exciting career path’s responsibilities, skills, and key aspects.

Table of Contents:

  1. What Does A Digital Marketing Manager Do?

  2. What does a digital marketing manager doWhat is Digital Marketing?

  3. What Is A Digital Marketing Manager?

  4. The Role of a Digital Marketing Manager

  5. Responsibilities of a Digital Marketing Manager

  6. Skills Required for Success

  7. Tools and Technologies Used

  8. Why Do You Need a Digital Marketing Manager

  9. Digital Marketing Manager Education

  10. Digital Marketing Manager Salary

  11. What Makes A Good Digital Marketing Manager?

  12. How to Become a Digital Marketing Manager

But What Does A Digital Marketing Manager Do?

As the digital marketing department head, a digital marketing manager oversees various channels. Each channel has its dedicated manager to ensure successful campaigns.

The digital marketing manager’s job is to ensure that all departments work toward the same objectives. A successful digital marketing manager will ensure that every campaign budget and marketing component is done right. 

Digital Marketing Manager DoWhat is Digital Marketing?

Digital marketing uses online channels such as search engines, social media, email, and websites. These online channels are used to promote products or services. It encompasses various strategies and tactics aimed at:

  • Attracting and engaging a target audience Driving traffic

  • Generating leads

  • Ultimately achieving business goals

What Is A Digital Marketing Manager?

A digital marketing manager is a professional who plans, executes, and measures the success of online campaigns that focus on delivering results such as:

  • Increased brand awareness

  • Higher conversions

  • Improved traffic

They are responsible for managing all aspects of the digital strategy, including:

The digital marketing manager ensures that effective campaigns and strategies achieve the desired results. This involves analyzing data, optimizing for performance, and devising digital campaigns as needed.

Ultimately, their goal is to help the organization reach its business objectives. ts is through the most effective use of digital marketing tactics available.

Digital Marketing Manager Role For Digital Marketing Strategy

A digital marketing manager oversees and executes marketing campaigns across digital channels. They work closely with a marketing team of specialists to:

  • Develop strategies

  • Manage budgets

  • Monitor performance

  • Optimize campaigns for maximum results

They drive brand awareness, customer acquisition, and revenue growth.

Responsibilities of a Digital Marketing Manager

You will have a wide range of responsibilities as a digital marketing manager. Some of the key marketing manager job descriptions are:

  • Developing and executing digital marketing strategies.

  • Conducting market research to identify the target audience and competitors.

  • Creating and managing online advertising campaigns.

  • Optimizing website content for search engines.

  • Managing social media platforms and engaging with followers.

  • Managing marketing campaigns

  • Analyzing data and performance metrics to identify areas for improvement.

  • Collaborating with cross-functional teams, such as design and content, to create compelling campaigns.

Digital Marketing Manager Requirements & Skills Required for Success

You need a diverse skill set to excel as a digital marketing manager. Some essential skills include:

  • Strong analytical abilities to interpret data and make data-driven decisions.

  • data analytics marketingExcellent communication and interpersonal skills to collaborate with team members and stakeholders.

  • In-depth knowledge of digital marketing channels and best practices.

  • Proficiency in using various tools and technologies. Tools such as Google Analytics and social media management platforms.

  • Creativity and the ability to think outside the box to develop innovative campaigns.

  • Project management skills to manage many campaigns and deadlines.

Tools and Technologies Used

Digital marketing managers use various tools and technologies. It is to streamline their work and improve efficiency. Some commonly used tools include:

  • Google Analytics: Provides valuable insights into website traffic, user behavior, and campaign performance.

  • SEO and Web analytics tools: Help optimize website content for better search engine rankings.

  • Social media management platforms: Allow scheduling, publishing, and analyzing social media posts.

  • Email marketing software: Facilitates the creation and management of email campaigns.

  • Content management systems (CMS): Enable easy website management and content publishing.

Why Do You Need a Digital Marketing Manager For Your Business?

A digital marketing manager, with a digitally savvy professional at the helm, is essential for any business that wants to succeed in the modern market.

  • Businesses can stay ahead of the competition.

  • business manager Increase visibility with customers across many channels by having a digital marketing manager.

  • Will help you create an effective strategy for reaching your target audience.

  • Maximize your ROI from digital marketing campaigns.

  • Develop meaningful relationships with customers and partners. 

  • Measure the success of your marketing efforts.

They are also adept at creating content that resonates with customers. This drives engagement on social media platforms and your website. 

Having a digital marketing manager on board can ensure your business is equipped to keep up with the ever-evolving digital landscape.

With the right strategy and guidance, a digital marketing manager can help your business save time and money while achieving real results.

Education Of Digital Marketing Manager 

Education and Certification

You need relevant training and experience to be a digital marketing manager.

We don’t necessarily imply getting a degree in marketing when we talk about education. A degree in marketing or digital media is optional, but it’s a benefit.

Anyone, including recent college graduates, can take a digital marketing course to learn how it operates.

Then, to validate your abilities and demonstrate to potential employers or clients that you have the education required to function as a digital marketing manager, pursue an authorized digital marketing certification.


experience in marketingExperience is a factor that must be considered while pursuing a job in digital marketing. A digital marketing manager should be competent in all forms of digital marketing.

Two factors are necessary to do this:

Campaign success is the first justification. You need to practice and test a lot before you can optimize the performance of your campaigns.

While performing this time-consuming chore, you receive vital experience. The second justification is for effectively managing the team’s experts. 

You need technical and people management abilities to lead the digital marketing team. For instance, you need to have practical SEO experience to be able to advise and coach your SEO manager.

Thus, if you’re considering entering digital marketing as a “manager,” remember that it differs from other professions. Where a manager’s primary responsibilities include managing people and resources.

Digital Marketing Manager Salary

How much do digital marketing managers make annually? A study shows that $97k per year is the average salary of a Digital Marketing Manager. 

digital marketing manage salaryYour earning potential is influenced by various factors, including:

  • Your experience

  • The size of your business

  • The clients you serve

  • Your success rates

Digital marketing is superior to offline marketing. It is because it allows for accurate measurement of success for businesses. Managers who prove their ability to increase traffic and conversions will receive higher pay. Higher pay than those with theoretical knowledge and no proven results. 

What Makes A Good Digital Marketing Manager?

digital marketing manager jobA good digital marketing manager must have strong technical, creative, and analytical skills. They must understand online marketing trends, develop innovative strategies, and effectively manage campaigns. 

They also need to have a deep understanding of the digital landscape. An ability to use data-driven insights effectively is also a huge plus. 

Additionally, they should have great communication skills. They are often responsible for managing relationships with external stakeholders. Ensuring quality customer satisfaction. 

Above all, an excellent digital marketing manager should be passionate about the industry. The manager has the eagerness to stay updated with the latest trends. 

How to Become a Digital Marketing Manager?

Digital marketing isn’t just a theory – it’s the practical application of different techniques. It needs to be more than knowing the theories behind digital strategies. You must also know how to put these techniques into action. 

As a digital marketing manager, practical skills are key. So, while taking a Digital Marketing course is a great foundation, it’s only the beginning. 

Make sure you take the time to learn how to implement effective digital marketing techniques. Here is our recommendation on how to become one: 

  • Be an SEO Expert

  • Understand how social media platforms work

  • Be a Google Ads Specialist and Expert

  • Master content and email marketing

  • Learn Google Analytics tools

  • Check and learn from expert digital marketers

Becoming an expert in every aspect of digital marketing will take time. Still, unlike other occupations, you can develop the necessary skills without having a specific school background.


marketing manager job descriptionA digital marketing manager must have various talents, including knowledge of online promotion strategies. Also as planning, project management, and team leadership abilities. A digital marketing manager is more than just an expert in one area of digital marketing.

It’s only possible to succeed as a digital marketing manager with a solid understanding of SEO.

The most crucial skill you must master before expanding your knowledge of the rest is SEO.

Becoming a successful digital marketing manager without a solid SEO foundation will be challenging. Nevertheless, it is doable with the right amount of effort.

We hope this answered your question, “what does a digital marketing manager do.”

brian zippin digital marketing expert

Brian Zippin

Brian Zippin is the founder of Digital Marketing Service Pro and a Partner at Zip In Media Productions. Since 2009, Brian Zippin has helped 100’s of owners achieve systematic #1 rankings while in addition providing top-quality video content.